Ava for Viva

!±8± Ava for Viva

Four year old, Ava brought home a roll of Viva from her grandmother and wanted to introduce it to her dad. This was 6am on a Sunday, dad grabbed his Flip camera and ask her to repeat what she just told him. Permission was granted from Viva/Scott Brand for this posting.

Ava for Viva

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How to Trademark Something - The Path is Simple, If You Know It

!±8± How to Trademark Something - The Path is Simple, If You Know It

Knowing how to trademark something is the last part in creating a new slogan or logo to represent yourself or your company. The reason this is done is to create a brand name like Kleenex is for tissues. When a trademark is obtained, this is the first step towards that brand recognition that will give your product or services the top price amongst your competition.

The process to file for a trademark can be done online with the United States Patent and Trademark Office's website. Here, the required form can be obtained. Information that will be required to submit and process your application is as follows:

· Name of the applicant

· The name and address for any future correspondence with the USPTO

· A clear drawing of the mark or what is to be trademarked

· A complete list of the goods and services the trademark will represent

· The application must be accompanied by the filing fee

If for any reason these requirements are not met, the application and any fee that was paid will be returned to the applicant.

The application can be filed by paper application or by electronic means. The filing date of the application is the date that the USPTO actually receives your application and a serial number is assigned.

These are the minimal requirements that are needed when the application is originally submitted. There may be more clarification or other requirements that the examining official may request that will also have to be submitted.

The current cost of a paper application as of February 1, 2010 is 5.00. An electronic application fee is 5.00.

These are the main requirements and information needed when wanting to know how to trademark something.

How to Trademark Something - The Path is Simple, If You Know It

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Kleenex Facial Tissue With Lotion, 3-Ply Tissues, 3 Packs, 130 Tissues Each (Pack of 12)

!±8±Kleenex Facial Tissue With Lotion, 3-Ply Tissues, 3 Packs, 130 Tissues Each (Pack of 12)

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Business and Brand Names Beginning With the Letter 'K'

!±8± Business and Brand Names Beginning With the Letter 'K'

K is the king of brand names. K begins fewer than 1% of ordinary English words, but several of the world's top brands and companies begin with the letter: Kodak, Kraft, Kellogg's, Kleenex. Indeed, companies often deliberately misspell words that are normally written with a C or Q in order to be able to have a K at the beginning of their name -- Krispy Kreme and KwikFit, for instance.

K is a strong and powerful letter. It looks distinctive and cannot easily be confused with another letter on a sign or packaging (unlike O, C and Q, for instance, which all look similar, especially from a distance). It looks assertive -- like a person kicking out at someone or something. It's perhaps not a coincidence that the word kick begins with a K.

As an initial on its own it can stand for king, thousand or, in US (but not British) English carat, or karat, the unit of weight for gold and precious stones. These are all positive associations.

Unless K is followed by an N in English, in which case it is silent, it is always pronounced the same, again, unlike C, so customers generally do not have any difficulty pronouncing it. In German, northern European and Slavonic languages, K is a common sound, and the letter K is used more frequently than C.

K is a powerful sound. It is what is known as a plosive (others are B, D, P and T). When you pronounce a plosive, air builds up in the mouth and is then released all at once to form the sound. You cannot make the sound of a plosive last for several seconds as you can with the sounds M or S, for instance. This makes words beginning with K and other plosives more likely to register with the listener and more memorable.

There are just one or two negative issues surrounding the letter K, although they won't affect most businesses. Three Ks together suggest the Ku Klux Klan, and because of this K occasionally replaces a C in words to suggest a racist or fascist link, for instance writing America as Amerika.

We must ultimately thank the Phoenicians for our alphabet. They had a symbol called kaph, which resembled an open hand, and which represented a K sound. This was adopted by the Greeks, and named kappa, and then the Romans, whose alphabet we still use. The two short strokes of our modern-day letter K are a hark-back to the fingers of the original Phoenician symbol.

Business and Brand Names Beginning With the Letter 'K'

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KCC26080 - KLEENEX BOUTIQUE* Lotion Brand Facial Tissue

!±8± KCC26080 - KLEENEX BOUTIQUE* Lotion Brand Facial Tissue

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With lotion for added comfort. White. 8.2 x 8.2 tissues. 80 tissues per box; 27 boxes per case.

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Charmin Ultra Strong, Mega Rolls, 352 2-Ply Sheets per Roll

!±8± Charmin Ultra Strong, Mega Rolls, 352 2-Ply Sheets per Roll

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Kleenex Cottonelle

!±8± Kleenex Cottonelle

Kleenex Cottonelle Most of us don't think of high quality toilet tissue as environmentally friendly -- it's just one of those items where quality comes first. That's why this is big news. Kleenex Cottonelle, Australia's softest toilet tissue, is now FSC Certified, which also earns it the support of WWF. The tissue is exactly the same. You'll be happy to know that although it's been recognised by WWF for its FSC Certification, Kleenex Cottonelle toilet tissue hasn't changed one bit. It's still the soft, strong and white tissue your family loves. So, what has changed? While the toilet tissue has remained the same, the brand has now been recognised for its responsible practices. Every roll of Kleenex Cottonelle is sourced from forests and plantations certified by the Forest Stewardship Council (FSC). This is the world's most rigorous organisation for responsible forest management. Products certified by FSC come from forests and plantations that are harvested in a way that protects the wildlife and natural habitats within them. That's why WWF has chosen to support FSC certified brands, identified with the "WWF Love Your Forests" logo. Kleenex Cottonelle is the first toilet tissue brand to proudly display this logo on their packaging. Look for it next time you shop. Find out more facts and information on FSC at fscaustralia.org Facts about rainforest destruction. Our lives are dependant on paper products and over the past 10 years over 1.3 million square kilometers of ...

Kleenex Cottonelle

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